Healthy Steps Nutrition (HSN) is now the Preferred Nutrition Coaching Platform of CrossFit®.
The partnership gives CrossFit affiliate owners, coaches, and members access to dietitian-developed nutrition education, coaching systems, and the Healthy Steps Nutrition app, built to support health during the other 23 hours outside the gym.
Your members spend one hour a day in your gym. What they eat, how they sleep, and how they manage stress during the other 23 shapes their results.
Nutrition sits at the base of CrossFit’s theoretical hierarchy of development, yet fewer than 5% of gyms offer a scalable nutrition program. This partnership closes that gap.
The Partnership at a Glance
| What | Details |
|---|---|
| Partnership | Healthy Steps Nutrition is the Preferred Nutrition Coaching Platform of CrossFit® |
| Who it’s for | CrossFit affiliate owners, coaches, and members |
| Option 1 | HSN Ambassador Program: A trusted tool to help your members address the other 23. Free to enroll. Fast to launch. No coaching hours needed. The gym earns recurring commissions. |
| Option 2 | HSN Mentoring Program: Everything you need to build and scale a professional nutrition and health coaching program inside your gym. Includes business systems, nutrition coaching certification, a client management dashboard, and ongoing support to scale. |
| Healthy Steps Nutrition App Perks | Healthy Steps Nutrition app: $34.99/month or $349/year and a 7-day free trial through a referral link vs. $39.99/month or $399/year and a 3-day free trial through in-app purchase |
| Try it | Curious about the user experience? Start your 7-day free trial here |
Who is Healthy Steps Nutrition?
Healthy Steps Nutrition is a habit-based nutrition and health coaching company that has served CrossFit affiliates for more than a decade. Founded by registered dietitian Nicole Aucoin, HSN was named the Top Habit-Based Coaching Service of 2025.
Gym owners first. We owned and operated a CrossFit affiliate for almost 10 years, so we understand what it takes to build a successful nutrition coaching program inside an affiliate.
10+ years serving gyms. HSN has helped more than 5,000 gym owners and coaches build nutrition coaching into their businesses.
Built by Registered Dietitians. The HSN dietitian team brings more than 100 years of combined experience.
Trusted in healthcare. Doctors and healthcare providers refer patients to HSN.
CrossFit Nutrition Education Partner For A Decade: HSN has been a continuing education (CEU) provider for almost a decade for the Healthy Steps Nutrition Coaching Certification and Mentoring program.
An international voice on habit-based coaching. Nicole Aucoin has spoken internationally on nutrition and health coaching for over a decade.
Proven results. 500+ five-star reviews from gym owners, coaches, and clients.
What Is The Healthy Steps Nutrition Philosophy?
Healthy Steps Nutrition helps people take control of their health one step at a time through small, sustainable habits, not quick fixes or extreme diets. The approach is holistic: lasting results come from building habits across six areas of health.
This lines up with what CrossFit affiliates already do well. Coaches build fitness and community inside the gym; HSN gives members a simple system for the hours they spend outside it. The mission is a future where chronic disease isn’t the norm and people feel empowered, not overwhelmed, about their health.
What Does Healthy Steps Nutrition Recommend People Eat?
Healthy Steps Nutrition recommends a balanced, whole-food approach to eating, not restrictive diets or banned food lists. The four core principles:
Prioritize whole, unprocessed foods like lean proteins, fruits, vegetables, whole grains, nuts, and seeds.
Focus on balance by pairing protein, carbohydrates, and fats together at meals and snacks.
Limit ultra-processed foods, alcohol and added sugar, which affect energy, recovery, sleep, and long-term health.
Members build these habits one step at a time, so changes stick instead of fading after a few weeks.
Why Do Gym Owners Partner With Healthy Steps Nutrition?
Gym owners partner with HSN because members who combine nutrition coaching with fitness stay about twice as long and are worth about 2.5 times more to the business. Yet roughly 95% of CrossFit gyms don’t offer a nutrition coaching program.
The barriers are usually practical, not a lack of interest:
No coach available to deliver a nutrition program
A nutrition coach who left
No time or resources to build a program from scratch
Passion and time, but no clear place to start
HSN solves each of these. Owners who want a turnkey solution can share a trusted app without adding coaching hours. Owners who want to coach can follow a proven system instead of reinventing the wheel. Both options support member results, improve retention, and add recurring revenue.
"We owned a CrossFit affiliate for almost 10 years. I can say with 100% conviction that the members who did nutrition coaching and CrossFit, where we were able to support the other 23 saw the best results."
Option 1: Want a trusted tool without adding coaching hours? Join the HSN Ambassador Program
The Ambassador Program is free to enroll and fast to launch. No nutrition coach is needed.
Share the Healthy Steps Nutrition app with members through your gym’s unique referral link
Members get preferred pricing and an extended free trial
Option 2: Want to build a nutrition coaching program in your gym? Join the HSN Mentoring Program
The Mentoring Program gives gym owners everything needed to build, launch, and scale a professional nutrition and health coaching program that delivers 1:1 coaching.
Business systems to launch, market, sell, and deliver coaching
Nutrition and health coaching certification for your coaches
The Healthy Steps Nutrition app to coach clients and personalize their experience
Ongoing support to scale and grow your program
CrossFit affiliates receive preferred pricing on the Mentoring Program and the standalone HSN Coach Certification.
Your gym earns recurring monthly commissions on active subscribers
Support members’ health beyond the workout without delivering nutrition coaching in-house
How Does The Healthy Steps Nutrition App Work?
The Healthy Steps Nutrition app puts everything members need to address the other 23 hours of the day in one simple app. It brings the same system behind HSN’s coaching program directly into members’ hands.
Learn through short daily education lessons created by registered dietitians
Plan meals with dietitian-approved recipes and automatically generated grocery lists
Track nutrition by snapping a photo of a meal and getting instant dietitian feedback
Build habits across nutrition, movement, sleep, stress, and support
Sync wearables to see steps and sleep in one place
Connect with a supportive community for motivation and accountability
For CrossFit athletes, that means practical answers to common problems: feeling sore or tired all the time, workouts that feel harder than they should, strength that stalls, or not knowing what to eat.
Healthy Steps Nutrition App Plans
Preferred pricing for the CrossFit community.
Monthly
$34.99 / month
- Full app access
- Daily dietitian-created lessons
- Dietitian-approved recipes and grocery lists
- Photo meal tracking with instant feedback
Best Value
Annual
$349 / year
Save over $70 vs. monthly
- Everything in Monthly
- Includes a nutrition consult
- A full year of support for the other 23
Start Your 7-Day Free Trial
Choose monthly or annual after you start.
Use your HSA or FSA. Eligible members can use HSA or FSA funds to pay for the Healthy Steps Nutrition app.
Frequently Asked Questions
Do I need a nutrition coach to offer the Healthy Steps Nutrition app?
No. The HSN Ambassador Program is free to join and lets any CrossFit affiliate share the app through a referral link without hiring a nutrition coach or adding coaching hours
What is the difference between the Ambassador Program and the Mentoring Program?
The Ambassador Program gives members a trusted tool with no coaching required. The Mentoring Program trains and certifies your coaches and gives you the business systems to run an in-house 1:1 nutrition coaching program.
How is the HSN Coach Certification different from CrossFit's nutrition courses?
CrossFit's nutrition courses focus on nutrition education. The HSN Coach Certification trains coaches to deliver habit-based nutrition and health coaching to clients, and the Mentoring Program adds the business systems to run it.
Is the Healthy Steps Nutrition app available outside the United States?
Yes. The app is available internationally and supports both metric and imperial units. Users must be 18 or older.
How can I coach my clients through the Healthy Steps Nutrition app?
Through the HSN Mentoring Program. Healthy Steps Nutrition certified coaches can coach clients directly in the HSN app: customize habits, message clients, and assign lessons, habits, and programs, supporting clients every step of the way.
How does the HSN Ambassador Program work?
Once your application is approved, you log in and set up your gym's unique referral link. Anyone who enrolls in the Healthy Steps Nutrition app through your link gets a discounted rate and an extended free trial, and your gym earns a recurring commission on each active subscriber.
