4 Ways to Increase the Presence of Nutrition Programs at Your Facility

Imagine you are a new client walking in the door.

Would you know that nutrition services are offered? 

Here are 4 ways you can increase the presence of nutrition in your facility:

1. Make A Nutrition Board 

A nutrition board will draw your client’s attention and highlight what you want them to be focusing on. When new clients walk in the door, you want them to know you offer nutrition services right away. Having a nutrition board is one way to do that.

Here are some things you might include on your nutrition board:

  • Success stories
  • Healthy recipes
  • Nutrition hours of the month
  • Nutrition athlete of the month
  • Nutrition tips

This is an example of a nutrition board from one of the affiliates running our nutrition program, Illumine Fitness & Nutrition.  

2. Add a Nutrition Component to Your OnRamp Program

Discussing nutrition from day 1 will help your members realize how important nutrition is to their success. The gold standard for delivering the nutrition component is having the nutrition component programmed in the client’s OnRamp session just like the strength portion. By having a specific question and tips that are discussed, you can be sure that a consistent message is being given to the clients by your coaches.

Discuss topics like:

  • The plate method
  • Hydration
  • Eating around workouts
  • Snacking
  • Tips for success

3. Offer a Wellness Membership

A wellness membership option includes CrossFit and a nutrition accountability follow-up visit. Having an accountability system for nutrition will give your clients the support they need to stay on track.

The Wellness membership is considered part of Phase II in the HSN system. Clients must first go through an initial assessment, challenge or customized nutrition consult before jumping into an accountability program.

4. Ask Nutrition Questions of the Day

You should be discussing nutrition on a regular basis with your members. By asking a question of the day related to nutrition, you are able to provide quick tips to help them get on track.


QOD: What did you have for breakfast this morning?

Members answer.

Coach Tips:

  • Try to pair protein, carbs and a healthy source of fat together for a balanced breakfast
  • If you have trouble getting something in, try to make a smoothie before running out the door
  • Eating breakfast will help prevent you from overeating later in the day

Looking for more tips to building a nutrition program?

Check out the NEW book Nicole just published, Nourish: Grow Your Nutrition Business From The Ground Up


Instant Access To Free Nutrition Seminar Recording

Nutrition Made Simple Seminar Recording With Nicole Aucoin

About the author

Nicole Aucoin, MS, RD, LD/N

Founder, Healthy Steps Nutrition
Home of CrossFit HSN & HSN Mentoring

Author of Nourish & Healthy Kids Cookbook

Author of The Basics of Nutrition Coaching Course, CrossFit Preferred Nutrition Course

CrossFit Level 2 Trainer